The 4th Annual Wal-Mart Sustainable Packaging Exposition (shortened to Expo in the rest of the entry) is coming up, and it’s got me thinking about trade show etiquette.  I see trade shows as a valuable tool where a two minute conversation may turn into a game changing solution, and I hope everyone who attends the Expo will agree.

The first thing I do when I am at a trade show is commit to keeping my head up and eyes open.  I have seen those people at various events who keep their head down, eyes focused on the supplier list or floor map… rather than potentially make eye contact and get pulled into talking with someone representing an exhibiting company. By keeping my eyes up, I can see what each supplier is trying to tell me about their packaging and services.  Only then can I find new solutions to make more sustainable packaging.

If I see anything that has even the slightest potential, I will move in to start a conversation.  I typically begin with an intro of who I am and what I’m responsible for:
-Robert Parvis
-Sam’s Club Packaging
-responsible for all private label packaging in the Club (Member’s Mark, Bakers & Chefs, etc)
-also an active leader within our Packaging Sustainable Value Network (SVN)

I then ask the supplier to tell me what packaging, services, etc they provide, and how they think they could help improve my packages.  The initial exchange can take as few as 2 minutes.  If there’s no need for additional conversation, we can part ways just as easily as we came together.

But this is what happens more often then not… we find an area where we may be able to work together to create a more sustainable package.  If I had just blown by their booth, I would have missed that opportunity.

My hope is that everyone who attends the Expo will make the same commitment as me.  Com prepared to find packaging solutions.  Look through your item list, look through the supply chain, and find opportunities.

The Expo is April 14th and 15th, 8am-5pm, at the John Q Hammonds Center in Rogers. 
Attendance is open to all current Wal-Mart and Sam’s Club product suppliers, but you need to register prior to the event.  Go to this website to get additional details and register: www.walmart.walmartmeetings.com

I can't forget to mention the "Information Sessions".  See the invitiation for more details, but you should know that the sessions were very popular in 2008, so you'll need to sign-up soon.  Its a great way to get a high level overview of some key challenges and solutions in the packaging industry.

I look forward to seeing you there!  Here's some pictures from the 2008 event.